World 2-1 · Legal Services

Legal marketing that brings in cases, not clicks.

Practice-area search is the most expensive real estate on Google. We run compliant campaigns that produce qualified consultations for Palm Beach County firms, not unqualified volume.

Insert coin See the plans

Florida Bar compliant
No long-term contract
A specialist who knows the county

portal · legal

20-40

consultations a month from organic

60-80%

below average cost per consultation

92%

of clients read reviews first

for competitive practice terms

01 · The boss

Why this industry is different.

You are bound by Florida Bar advertising rules. Your potential clients are making life-changing decisions and research extensively before reaching out. And you are competing against national firms with million-dollar budgets.

Generic marketing does not survive that. What follows is the plan we run for this board.

What makes it hard

$100+: per click on terms like personal injury lawyer
92%: of clients read reviews before calling
40%+: more consultations from reputation work alone

02 · How we clear it

The plan for this board.

Block 01

Dominate Local Search for Your Practice Area

Be found when potential clients need you most

When someone searches 'personal injury lawyer West Palm Beach' or 'family law attorney Boca Raton,' your firm should appear first. We optimize your website and Google Business Profile for the exact searches your ideal clients use. Our legal SEO strategies have helped firms rank #1 for competitive practice area searches, generating 20-40 qualified consultation requests monthly without paid advertising. Every ranking improvement translates directly to more cases.

See local SEO

Figure 01

portal screenshot · local rankings

Block 02

Paid Advertising That Generates Quality Cases

Stop paying for unqualified leads

Legal PPC is brutally expensive - clicks for 'personal injury lawyer' can cost $100+. Most firms waste thousands on tire-kickers, people outside their jurisdiction, or practice areas they don't handle. We create laser-focused campaigns targeting high-intent searchers: specific practice areas, geographic targeting, demographic filtering, and negative keywords to eliminate waste. Our campaigns generate consultation requests for 60-80% less than industry averages while maintaining strict Florida Bar compliance.

Explore Google Ads

Figure 02

portal screenshot · campaign spend

Block 03

Professional Legal Websites That Convert

Build trust and credibility instantly

Your website is often where potential clients decide whether to contact you or your competitor. Outdated designs, slow loading, or unclear messaging loses you cases. We build modern, mobile-responsive legal websites that establish credibility, showcase your expertise, answer client questions, and make it easy to schedule consultations. Attorney bios, case results, practice area pages, client testimonials, and clear calls-to-action guide visitors toward becoming clients. Our legal websites convert 3x better than template sites.

See web design

Figure 03

client site screenshot

03 · Your loadout

Which services we run here.

Same platform as every other industry. What changes is the order we run them in, and what we are willing to pay for a lead.

04 · Pick your screen

There is a legal services site already built.

Finished, live and ready to look at. If you like it, we rebuild it around your business and it becomes yours alone.

legal.iveymarketing.comAVAILABLE

Legal design screenshot

Preview the live site

0.9s largest paint · <100ms interaction · 0.00 layout shift

The Legal starter

A page per practice area, written for clients not lawyers
Case result and testimonial sections that stay compliant
Consultation request forms wired into your intake
Attorney profiles built to earn trust quickly

★ ONE OWNER PER DESIGN ★

Claim it and it is yours alone.

No other business in the county ends up with your website. It is simply how we skip the four weeks a site normally takes.

Want to see what the other industries start from?

See every starter design

05 · Power-ups

Everything in the box.

All services are designed for law firms and comply with Florida Bar advertising rules.

Local SEO for your practice areas and locations
Google Business Profile optimization
Florida Bar-compliant PPC campaigns
Professional legal website design
Content marketing (blogs, practice area pages)
Online reputation management
Lead tracking and analytics
Email marketing to nurture prospects
Social media presence management
Competitor analysis and strategy
Monthly performance reports
Dedicated legal marketing specialist

06 · Choose your player

Who this is right for.

Solo practitioners

Building a practice and competing for the same terms as firms with far larger budgets.

Growing firms

Ready to scale past referrals with a predictable flow of consultations.

Firms paying too much per case

Where PPC costs have climbed past what a case is worth.

Practices with a thin reputation

Where the reviews do not yet reflect the quality of the work.

Not your situation? Tell us on the call and we will say honestly whether we are the right shop for you.

07 · Before you ask

Common questions.

Is this compliant with Florida Bar rules?

Yes. Every campaign, page and claim is built to comply with Florida Bar advertising rules. Compliance is a constraint we design around from the start, not a review at the end.

Legal clicks cost a fortune. Is PPC worth it?

Clicks on terms like personal injury lawyer can run past $100, which is why targeting matters more here than anywhere. Our campaigns produce consultation requests for 60 to 80% less than industry averages.

How long before SEO brings cases?

Firms that reach the top for competitive practice-area searches generate 20 to 40 qualified consultation requests a month without paid advertising. Getting there takes months, not weeks.

Do reviews affect case acquisition?

Heavily. 92% of potential clients read reviews before contacting an attorney, and reputation work alone has lifted consultation requests by 40%+ for firms we work with.

Ready to grow your legal services business?

Tell us what you sell and where, and we will come back with an honest answer about whether this is the right place to start.

Press start 2P · (561) 633-9452no contract · no quarters · usually answered same day