Home Services Marketing Palm Beach | +400% More Leads
Generate quality leads and stay booked solid in Palm Beach County's competitive home services market. Our proven digital marketing strategies help HVAC, plumbing, electrical, landscaping, roofing, and general contractors in West Palm Beach, Boca Raton, and Jupiter dominate their local markets.
Why Home Services Marketing Is Different
High competition, urgent needs, local focus
Home services marketing isn't like other industries. Your customers need you urgently - often during emergencies. They're searching on mobile, comparing multiple contractors, and ready to hire immediately. Local visibility is everything. And you're competing against national franchises with massive marketing budgets. Generic marketing doesn't work - you need specialized strategies designed for local home service lead generation that turn searches into service calls.
Dominate 'Near Me' Searches
Be found when customers need you most
When someone's AC breaks in August or they have a plumbing emergency, they search 'HVAC repair near me' or 'emergency plumber West Palm Beach' on their phone and call the first few results. We optimize your Google Business Profile, website, and online listings to dominate these high-intent local searches. Our home services SEO strategies have helped contractors generate 50-100+ qualified leads monthly from organic search alone, with 30%+ of those being emergency calls that convert at 80%+.
Pay-Per-Click That Generates Quality Calls
Stop paying for tire-kickers
Most home services PPC campaigns waste money on unqualified clicks from DIYers looking for tips or people outside your service area. We create laser-focused campaigns targeting: emergency services, specific zip codes, service-specific keywords, call-only ads for mobile, and time-of-day bidding. We eliminate waste with negative keywords and only target ready-to-hire homeowners. Our campaigns generate service calls for $20-$60 each (depending on service) with 40%+ booking rates.
We Specialize in Marketing for
Proven lead generation strategies for all types of home service businesses
HVAC Services
Air conditioning repair, installation, and maintenance marketing
Plumbing
Emergency plumbing, repairs, and installation services
Electrical Services
Electrical repairs, installations, and panel upgrades
Landscaping
Lawn care, landscape design, and maintenance
Roofing
Roof repairs, replacement, and inspection services
Painting
Interior and exterior painting services
Cleaning Services
Residential and commercial cleaning
General Contracting
Home remodeling, renovations, and construction
Also: Pool Services, Pest Control, Garage Doors, Carpet Cleaning, Window Cleaning, Handyman Services, Gutter Cleaning, Pressure Washing, Tree Services, Flooring, Kitchen & Bath Remodeling, Garage Flooring, and more.
Professional Contractor Websites That Convert
Your website is your digital storefront
Homeowners judge your professionalism by your website. An outdated, slow, or unprofessional site loses you jobs before you even get the call. We build mobile-responsive contractor websites featuring: clear service descriptions, service area maps, before/after photo galleries, customer testimonials, emergency contact buttons, online booking, financing options, certifications, and trust signals. Our contractor websites convert 200%+ more visitors into calls than template sites.
Reputation Management That Wins Jobs
Reviews are the new word-of-mouth
88% of homeowners read online reviews before hiring a contractor. A few negative reviews can cost you tens of thousands in lost jobs. We help you systematically collect positive reviews from satisfied customers, respond professionally to negative feedback, and maintain a 4.5+ star rating across Google, Yelp, Facebook, and Angi. Our reputation management strategies have helped contractors increase booking rates by 50%+ and command premium pricing over competitors with lower ratings.
Social Media That Showcases Your Work
Build trust with before/after content
Social media is perfect for contractors to showcase work quality, share customer testimonials, highlight projects, and build trust with homeowners. We create and manage content for Facebook, Instagram, and YouTube: before/after transformations, customer testimonials, project spotlights, maintenance tips, seasonal reminders, and behind-the-scenes content. Our contractor clients generate 15-25% of new leads from social media, often booking larger projects from homeowners who've followed their work for months.
Email & SMS Marketing for Repeat Business
Turn one-time customers into lifetime clients
The most profitable contractors have a database of past customers they market to for repeat and referral business. We create automated email and SMS campaigns: seasonal maintenance reminders, special offers, referral incentives, project anniversaries, and helpful tips. A well-nurtured customer database generates 30-40% of annual revenue through repeat business and referrals at near-zero acquisition cost.
What's Included in Home Services Marketing
Everything contractors need to stay booked
Google Business Profile optimization for all service areas • Local SEO for service-specific keywords • Google Local Services Ads setup and management • Pay-per-click advertising (Google Ads) • Professional contractor website design • Mobile-optimized with click-to-call • Online review generation and management • Social media management and content creation • Email and SMS marketing automation • Before/after photo galleries • Service area pages • Monthly lead tracking and reporting • Dedicated home services marketing specialist.
Perfect For Contractors Who Want To
Grow their home services business
Fill their schedule with quality jobs • Stop relying on expensive lead generation services • Reduce cost-per-lead by 50%+ • Build a recognizable local brand • Compete against national franchises • Command premium pricing • Generate consistent emergency calls • Build a database of repeat customers • Expand to new service areas • Scale from solo operator to full crew • Book out weeks or months in advance. If you're tired of slow seasons, low-quality leads, and fighting over scraps from lead generation sites, we have proven strategies to help you dominate your local market.