World 4-1 · Entertainment

Entertainment marketing that sells the room.

Every event is a fresh start with a hard deadline. We sell the room before the date for venues, promoters and event spaces across Palm Beach County.

Insert coin See the plans

No long-term contract
Tickets tracked, not impressions
A specialist who knows the county

portal · entertainment

40-60%

of ticket sales from social

200%+

more advance ticket sales

30-50

new customers weekly from search

$4-$7

revenue per $1 of ad spend

01 · The boss

Why this industry is different.

You are selling experiences, not products, and every event is time-sensitive. You compete with every other option in the county on the same night, and customers decide late based on what their friends are doing and what is trending.

Generic marketing does not survive that. What follows is the plan we run for this board.

What makes it hard

40-60%: of ticket sales come from social
$8-$15: ticket revenue per $1 on influencers
25-35%: of monthly revenue from repeat attendees

02 · How we clear it

The plan for this board.

Block 01

Get Found When People Search for Fun

Local SEO for entertainment venues

When tourists search 'things to do in West Palm Beach' or locals search 'live music near me tonight,' your venue should appear first. We optimize your Google Business Profile, website, and listings for entertainment-specific searches: nightlife, live music, comedy shows, events, date night activities, and tourist attractions. Our entertainment SEO strategies have helped venues become the top result for local entertainment searches, driving 30-50 new customers weekly from Google alone.

See local SEO

Figure 01

portal screenshot · local rankings

Block 02

Paid Advertising That Drives Immediate Ticket Sales

Fill seats for upcoming shows

Google Ads and Facebook Ads are essential for entertainment marketing. We create time-sensitive campaigns: event-specific ads targeting music/entertainment interests, geo-targeted campaigns reaching locals and tourists, retargeting people who visited your website or event page, lookalike audiences based on past attendees, and day-of campaigns for last-minute ticket sales. Our paid advertising consistently delivers $4-$7 in ticket revenue for every $1 in ad spend.

Explore Google Ads

Figure 02

portal screenshot · campaign spend

Block 03

Professional Websites & Ticketing Integration

Make it easy to buy tickets

Your website should make buying tickets effortless. We build entertainment websites featuring: event calendars with ticket purchasing, artist/performer showcases, photo and video galleries, venue information and capacity, VIP table booking, email list signup, social media integration, mobile-responsive design, and fast loading speeds. Every friction point removed increases conversion rates. Our entertainment websites convert 3x more visitors into ticket buyers than generic template sites.

See web design

Figure 03

client site screenshot

03 · Your loadout

Which services we run here.

Same platform as every other industry. What changes is the order we run them in, and what we are willing to pay for a lead.

04 · Pick your screen

There is a entertainment site already built.

Finished, live and ready to look at. If you like it, we rebuild it around your business and it becomes yours alone.

entertainment.iveymarketing.comAVAILABLE

Entertainment design screenshot

Preview the live site

0.9s largest paint · <100ms interaction · 0.00 layout shift

The Entertainment starter

An events calendar you can update yourself
Ticketing integration on the page, not a redirect
Photo and video sections built for a night out
Email and SMS signup wired into your list

★ ONE OWNER PER DESIGN ★

Claim it and it is yours alone.

No other business in the county ends up with your website. It is simply how we skip the four weeks a site normally takes.

Want to see what the other industries start from?

See every starter design

05 · Power-ups

Everything in the box.

Social media management (Instagram, TikTok, Facebook)
Event-specific marketing campaigns
Influencer partnerships and outreach
Email and SMS marketing to past attendees
Google Business Profile optimization
Local SEO for entertainment searches
Paid advertising (Facebook Ads, Instagram Ads, Google Ads)
Content creation (photos, videos, graphics)
Website design with ticketing integration
Online reputation management
Monthly analytics and performance reporting
Dedicated entertainment marketing specialist

06 · Choose your player

Who this is right for.

Nightclubs and bars

Selling a different night every week to an audience that decides late.

Venues and event spaces

Where an empty date is inventory that expires worthless.

Promoters and event series

Needing advance sales rather than a rush at the door.

Attractions and dinner shows

Competing with every other option in the county on the same evening.

Not your situation? Tell us on the call and we will say honestly whether we are the right shop for you.

07 · Before you ask

Common questions.

Can you sell tickets in advance?

That is the point. Event marketing built for advance sales has increased them by 200%+ against organic-only promotion, which turns a rush at the door into a room you already know is full.

How much of this is social?

A lot. Our entertainment clients generate 40 to 60% of ticket sales and door traffic directly from social engagement, because this is an industry people decide on by seeing it.

Are influencers worth paying?

In this industry, yes. Our influencer campaigns generate $8 to $15 in ticket revenue for every $1 spent on compensation.

What about the people who already come?

Email and SMS to past attendees generate 25 to 35% of monthly revenue. Repeat attendance is the cheapest inventory you will ever sell.

Ready to grow your entertainment business?

Tell us what you sell and where, and we will come back with an honest answer about whether this is the right place to start.

Press start 2P · (561) 633-9452no contract · no quarters · usually answered same day